Jason Fricano
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Archived project / Pettr Health

A storefront concept.
A decision to stop.

Pettr Health was a pet-supplement business idea that reached an interactive storefront preview. I stopped before launch because the regulatory and operating hurdles made it impractical to pursue.

My role
Product direction & storefront development
What I made
Brand and static storefront preview
Current state
Abandoned · Not launched
Pettr Health’s storefront design with sample pet-supplement packaging and a preview notice above the navigation.
Retained storefront preview, captured October 17, 2026. Product names, prices, ingredients, lab reports, and marketing copy are sample content. Checkout is not connected; this is design evidence from an abandoned concept.
01 / What I made

An idea you
could browse.

The work reached a static, interactive storefront: a homepage, shop and product views, a brand and story section, a cart, and a checkout stub. The visual identity and sample packaging gave the concept a recognizable form.

HTML, CSS, JavaScript, and SVG carry the preview, with hash links between its views. The product data, lab reports, and story copy are placeholders. The storefront does not establish a launched business or products available to buy.

02 / Why I stopped

The business needed
more than a storefront.

I stopped Pettr because of the regulatory hurdles around supplements, the difficulty of advertising the idea, and the cost of warehousing. Those constraints made the business impractical for me to take further.

The design work remains worth keeping as a record of the idea and its implementation. It stays here as an abandoned storefront concept, with its sample content and incomplete checkout clearly identified.

Core technologies

A record of
the work.

View the retained storefront preview Back to abandoned projects